Black Friday Specials

See all of our active 2019 Black Friday Specials at Nurtured below.

Updates will be added daily through Friday.

The specials this year feel like the very best deal to share with my own friends. Are you in for skipping the corporate big box naming of “Black Friday” and instead calling this upcoming day “Friend Friday“?

Shop in store at Nurtured on Friend Friday, November 29, 2019 for special in-store deals on some of our most loved brands. We always enjoy seeing you. Shop hours are 10-6pm.

Silver Cross Wave Stroller – New to Canada!
  • Enjoy 20% off Silver Cross Wave Stroller or Jet Travel Stroller. NEW in CANADA, Silver Cross is the standard dukes and duchesses trust. Anyone else want to be more like Kate or Meaghan? We adore the single to double ability of the Wave Stroller plus the included sleep-safe approved bassinet. P.S. Silver Cross’ Jet Stroller begs to be taken somewhere – ask us to show you how small it folds up and start planning your travels! Psst! It’s newborn ready. ENDS 12/08/2019.
  • It’s back! 20% off Clek is here. Don’t delay. Over Child Passenger Safety Week we sold out in the first 3 days of the sale. For the newest kid on the block, Clek’s final addition to their lineup is the Liing for rear facing infants from 4-35 pounds and 32″. We dare say it’s darliing in every way. Also! Check out the crash testing video here. Ends 12/02/2019.
  • Clek’s convertible car seats are a part of the 20% sale on through December 2, 2019! Choose your Canadian Made Foonf or Fllo in 100% chemical free mammoth merino wool or 2019’s Crypton C-Zero+ performance fabric options [free of brominated and chlorinated flame retardants] in a pretty turquoise Capri and the classic black we call Shadow. Some exclusions apply (Note: Toki Doki, Cloud, Thunder and all boosters are excluded from this sale). Need help determining if the foonf or fllo is better for your car? Simply ask us to help you #ClekYourRide.Ends 12/02/2019.
  • Clek Accessories– Fancy a treasure holder or a grippy crash-tested seat protector? Three cheers for the clek Drink Thingy, Mat Thingy, Infant Thingy and the ever brilliant Cleaning Kit being included. Do you think it’s too practical to wrap a ribbon around these Clek customer favourites? After using the cleaning kit around my own house, I’m in favour!Ends 12/02/2019.
  • TEGU Blocks 20% off: Let’s say you are tasked with building the tallest tower of blocks: My own children know to reach for Tegu first. This now classic Nurtured block toy is magnetic and invites play, offers stability and learning. We love the company’s social philanthropy in providing school hours and planting trees as well as creating a toy that is durable and fun. Our holiday selection is more colourful with their water-based painted shades in sunset, tints and blossom. Keep an eye out for including their newest baby line in your gifting as well as the original 14-piece, 24-piece and 42-piece sets. Hurry! Tegu sale ends 12/02/2019.
  • Cybex Eternis S Convertible Car Seat and Booster as well as the Aton 2 Infant Car Seat – save 20% now through December 4, 2019. Remember when you buy your gear from Nurtured we’ll walk you through a complementary install with a certified car seat technician.
  • Valco Baby 15% off (as of 11/28/2019) Customers love the lightweight full-feature of the Snap Ultra Trend Stroller the duality of the Snap Duo double stroller and the sporty trekking of the Tri-Mode X. and remark over the extra genius canopy coverage. You can tell this Australian based company enjoys the outdoors and loves taking you there with their easy to maneuver gear. Ends 12/02/2019.
  • Owlet – If this has been on your nursery wish list then you’re in the know for the latest in smart technology helping you raise your kid. A wireless sensor is placed into the Owlet Smart Sock 2 and monitors your child’s oxygen and heart rate. If you’ve already done parenting without it, but ever wondered how you explain those subtle symptoms you can’t quite put your finger on to a doctor, parents love that they have an app that shows the change in what normal is to different or alerting you to something more.  Three ways to save: $50 off Owlet Cam, $100 off Owlet Smart Sock 2 or $100 off Owlet Bundle. Ends 12/07/2019.
  • BabyZen Yoyo+ Stroller – Free gift with purchase. This ultra compact stroller opens and closes with ease to an overhead bin size that will beg to be travelled regularly with. Or go ahead and keep it in the car without committing a ton of space. Our gift with purchase includes the $140 value of BabyZen’s cozy coordinating foot muff for enjoying the YOYO+ even in not so tropical locales.  (Navy and Ginger in stock. Ends 12/07/2019.)
  • Halo Bassinest – Save 25% off the safe sleep swivel system of bedding near baby with the ever popular Bassinest.Ends 12/02/2019.
  • Did you catch our suggestions for litterless lunches in The Chronicle Herald? Save 25% off Yumbox bento style lunch containers. Ends 12/02/2019.

Want more? Let’s visit! Whether you’re shopping for yourself, family or friends, we love supporting you with nurturing goods for those young and young at heart. Have a happy Friend Friday.

Enjoy 20% off Silver Cross 11/24/2019 – 12/08/2019 and 20% off Clek 11/25/2019 – 12/02/2019
WE LOVE THIS COMBINATION: Add the Clek Liing Car Seat to the Silver Cross Wave Stroller.
Save 20% off Clek Liing, Fllo, Foonf and Accessories.
Exclusions Apply. Select Styles Only (Booster Seats are excluded from sale).
We love these magical magnetic blocks from Honduras! Fun fact: Tegu plants trees when a set of Tegu blocks are purchased and gives school hours to children in Honduras. How’s that for giving? Save 20% on the entire line now through 12/02/2019.

Dead Bra Days Sale

Pregnant and Nursing women living in or around Halifax are invited to have Dead Bra Day, our third annual event to benefit you and Adsum for Women and Children.

Our event contains two parts:

    1. Collecting donations for local shelter, Adsum for Women and Children. Bring in freshly washed, new or gently worn pyjamas, slippers, socks, bras and new underwear. We think October is a great time to change up what no longer serves you and spirit these items away to enjoy a new life.
    2. Receive 20% off our selection of maternity and nursing wear and discover the benefit to well constructed, ideal fitting pieces during your pregnancy and nursing years.

Finding a well fitting bra during these years of early motherhood is important for many reasons.  Make it a time you can truly appreciate the transition motherhood brings and also help support ligaments of your changing body.

You may think you can comfortably continue to wear normal bras through pregnancy and breastfeeding. It’s important to note the average lactating E cup breast can be up to 35% heavier than a non-lactating breast.  In addition, remember the band provides 80% of support. Your existing non-maternity bras may not stretch, expand or easily flex as your rib cage makes room and changes. A drop down clasp of a nursing bra is also ultra easy for the countless times a day spent feeding a child.

Signs for a poor fit of an existing bra may be a lifting of the band where it should be parallel to the floor, wrinkly cups, puckering or spilling out of the cup or even digging in of the straps. Bras should feel almost weightless, definitely avoiding a too tight or too loose feel.

Featuring a wide variety of Cake Maternity’s line of sizes 30A-42K in regular supply, Nurtured’s selection is inviting with softly lined straps, six hook and eye clasps on almost all designs, seam free options, as well as bras with innovative flexible wire and smoothing, breathable fabrics.

Comfort and support for the ever changing woman’s body can be found at Nurtured. See you soon!

Should I store my baby’s cord blood stem cells?

How do you separate the hype from the facts about cord blood banking, so you can decide what’s ultimately right for you and your family?

Here are cord blood myths and facts published by the Cord Blood Association so you can make an informed decision regarding storing your baby’s cord blood stem cells: 

Myth:  Cord blood is a medical waste that has no value.

Fact:  A baby’s umbilical cord contains blood-forming stem cells that, when transplanted, can rebuild the bone marrow and immune system and save the life of a patient with a serious blood disease such as leukemia, lymphoma or sickle cell disease.  Infusion of these cells can also treat patients with inherited genetic disorders, bone marrow failure or inherited immune deficiencies. More than 40,000 patients with serious diseases and disorders have benefited from cord blood treatments since the first transplant in 1988.

Myth:  Cord blood collection could affect or harm my baby.

Fact:  Cord blood is collected from the umbilical cord and placenta (often called “afterbirth”) after the baby is delivered and the cord has been cut.  No blood is taken directly from your baby.  The collection procedure does not interfere in any way with labor or the baby’s delivery, and poses no risk to the mother or baby.

Myth:  Expecting parents have up until the time of the baby’s delivery to decide to collect or donate cord blood.

Fact:  Preparations need to be made in advance of delivery for the collection of cord blood.  Expecting parents should talk to their obstetrical physician or other health care provider between the 28th and 34th week of pregnancy about their interest in storing or donating a baby’s cord blood.

Myth:  Cord blood can be donated at almost any hospital.

Fact:  Unfortunately, not every hospital offers the option of cord blood donation.  In Canada, there are several family cord blood banks to choose from and limited options for public banking. Canadian public cord blood banking services are provided by Canadian Blood Services, Hema-Quebec and Victoria’s Angels Cord Blood Registry.  These public banks accept cord blood donations only from specific hospitals.  Once donated, a cord blood unit becomes property of the public bank and will be banked if it meets stringent criteria.  A cord blood unit banked in a public bank is listed on international registries and made available to patients in need worldwide.

Myth:  Cord blood stored in a family bank can be used for treating anyone in the family.

Fact:  Cord blood stored in a family bank cannot be used to treat just anyone in the family.  Cord blood cells have genetic markers called human leukocyte antigens (HLA) that need to closely match those of the patient.  Brothers and sisters with the same biological parents have a 25% chance of being a perfect match, and a 50% chance of being a partial match.  Other family members are much less likely to be a match.

Myth:  There is little reason to store cord blood since stem cells can be accessed from other sources, such as bone marrow.

Fact:  Cord blood is one of three sources of blood-forming stem cells used in transplants.  The other two sources are bone marrow and the blood that circulates through the body (called peripheral blood).  Each source has advantages and disadvantages for various diseases, stages of disease and patients.  Among other advantages of cord blood are:

Unlike cells from adult donors, cord blood has not been as exposed to viruses, chemicals and environmental pollutants that can alter cell function. 

Cord blood immune cells are immature and can tolerate a recipient better than adult cells, so cord blood cells do not have to be matched as closely to the patient as do cells from adult donors.  

Cord blood may be accessed more quickly than stem cells from an adult donor who may have registered for donation years ago.  The donor must be located, consented, tested and harvested.  

Consequently, cord blood may be the preferred source for patients who have an urgent life-threatening genetic disorder, need a transplant quickly, or have an uncommon tissue type because of their racial or ethnic heritage.  The transplant physician team, together with the patient, can determine the best stem cell source from the available options.

Myth:  Cord blood treatments are experimental.

Fact:  Cord blood is an accepted source of blood stem cells for patients undergoing a blood transplant.  As such, they are used in treating more than 80 blood cancers, inherited genetic diseases, bone marrow failure, and immune diseases.  A list of these diseases is available online.

In other areas, cord blood therapies are being studied for nerve, heart, bone and metabolism diseases, especially in the rapidly advancing field of regenerative medicine.  The value of cord blood therapies for these diseases is being determined by ongoing studies.

Myth:  Cord blood transplantation is limited to the treatment of hematologic or blood diseases.

Fact:  Cord blood transplantation is an accepted treatment for blood diseases such as leukemia, lymphoma or sickle cell, as well as inherited genetic disorders, bone marrow failure and immune deficiency diseases.

In addition to these, research is under way to determine whether components of cord blood can treat other medical conditions such as birth asphyxia (brain damage from lack of oxygen), cerebral palsy and autism.  Cord blood therapies for these brain injuries and diseases are not standard medical practice, but are being evaluated in ongoing clinical studies and may prove useful in the future.

Myth:  Family cord blood banks have few quality standards.

Fact:Voluntary standards have been developed by two accrediting agencies:  AABB and the Foundation for the Accreditation of Cellular Therapy (FACT).  These organizations gather data from the banks and conduct on-site inspections to ensure that the cord blood is collected safely, and handled in a way that protects the quality, purity and potency of the cells.

The Cord Blood Association recommends that expecting parents ask about and consider a bank’s accreditation status when selecting a cord blood bank.

Myth:  Private family banking only makes sense if there is a history of blood diseases in the family.

Fact:  For a child born into a family that has no history of blood diseases, the chances of ever needing a privately stored cord blood unit are small, but not zero.  Through 2014, of the estimated 4 million privately stored cord blood units in the world, more than 400 units have been used for donor transplants.  In addition, more than 500 donor units have been used in promising clinical trials in areas such as brain injury, among others.

Myth:  Since I banked cord blood for my first child, I don’t need to store cord blood for the second child.

Fact:  If you banked cord blood for your first child, the reasons for banking cord blood for other brothers and sisters are the same.  There is about a 25% chance that any two siblings will have identical typing.

Myth:  If I choose to save cord blood for my child at birth, I do not need to also save cord tissue.

Fact:  Every year, new uses for cord blood and cord tissue are proposed or discovered.  Umbilical cord blood, as well as other birthing tissues, hold promise for treating a range of diseases, and you may wish to consider saving both at the same time.

There is no standard method to store birthing tissues other than cord blood at this time.  You should ask your cord blood bank about how the cord tissue is stored and how it might be used in the future.

Myth:  If someone in my family needs a cord blood transplant, they can access a matched unit in a public bank only if I donated my baby’s cord blood to a public bank.

Fact:  Anyone in need of an unrelated donor for transplantation can access public banks.

* Source published on